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Evidence-based
Intention + Narrative.

Data. Strategy. Language. Creativity.

From a corporate name to a new route to market, the ideas need to be based in rigorous analysis. Know your customers, your markets, your competition, and you can create strategies that make sense.

To get the frame right, you need to be intentional. Source good information, develop insights, apply them to frameworks, craft a strategy, create, then filter through the strategy. Great results arise only after a grand cavorting of creative recklessness and strategic diligence. Then apply, measure, and adjust. Like baking, but not.

At the beginning of a project, you might know what you are but not what to call yourself. You may know what you want to sell but not where to sell it.

That’s where I come in.

I know strategy. I know what to source to get the best foundation for your decisions. I know how to build the structures that will bring rigor and logic to evaluation. And I know how to advocate for the best answer, not the right answer.